For Halloween, Mullet Tea takes its humour even further with NOT FOR KIDS, a campaign that fully embraces the brand’s bad decisions.
The campaign features a film, a fake crisis press release announcing the launch of KID PATROL, a fictional task force created to protect kids from our own mistakes, and a series of digital activations that playfully subvert the codes of public safety campaigns. Deliberately absurd, irreverent, and true to Mullet Tea’s Sorry Not Sorry attitude.