DARE TO TRY CREATIVE-AI?

We teamed up with RITSL, a Lausanne-based crew of sharp minds specializing in generative AI and automation.

Because AI isn’t the future it’s the now. And when you pair it with strong creative thinking, the possibilities get seriously exciting. From bold ideation to high-volume asset production, we’re not just talking about what’s possible, we’re doing it.

At RIZES, we believe in pushing boundaries. In exploring new creative territory. In rethinking how brands connect, create, and perform…today, not tomorrow.

So let’s find out what can AI really do for your business? Read our interview with Elliott Vaucher, founder of RITSL.

Elliot, what led you to launch RITSL?

With my co-founders, we’ve always been passionate about new technologies. We also have a strong taste for developing products that align with the overall purpose of helping humans unlock their full potential. We created RITSL to serve this mission of creating awesome, geeky tools that can help humans perform better.

There’s a lot of buzz around AI. What’s real and what’s just noise?

Real : it’s an unprecedented revolution in the history of how we process information. I’m quite convinced the previous revolution of this size was the invention of printing in the 15th century. AI, coupled with modern information transmission technologies like internet, is an entirely new paradigm for humanity. Printing allowed information to flow unrestricted, putting the diffusion of knowledge in the hands of far more people than before. Generative AI changes the nature of information itself. What is the value of information when it can be produced in one click ? Noise : (…). No, tbh, for the moment, the revolution is happening in sectors that are tied to information management : services, consulting, marketing, scientific research, law… For the moment.

How do you see AI fitting into the creative process?

AI is redefining the way we create. In my opinion we now all get to be art directors. But it comes at a cost : we need culture, references, taste. The most valuable asset when working with GenAI is the references you have. If you master them, you have infinite power.

What kind of impact can AI have on content production today?

It finally gives any creative director what he always dreamed of : the possibility to execute the creative idea that was rejected by the client in favour of the boring one.

What makes a brand truly ready to use AI?

The brand must have a clear comprehension of the legal aspects of intellectual property rights when using AI, for which we can help. Then, it’s only a matter of understanding the true power of GenAI. Once the brand has seen the possibilities, there’s no turning back.

What do you think makes our collaboration (RIZES x RITSL) different?

We both have expertise in our own fields. So we’re able to deliver the best of both worlds : brand strategy and AI.

If a brand wants to explore AI but doesn’t know where to start, what’s your advice?

Let’s talk ;).