FORTUNE COOKIE

Roseanna

Roseanna came to us to launch the summer edition of its iconic Fortune Cookie bag. Beyond the launch, the challenge was to establish a new creative presence for the brand on TikTok.

We created a series of videos designed specifically for TikTok. Short, native, creative videos designed to feel at home in the feed while keeping the product front and centre.

Rather than following the conventions of traditional fashion campaigns, we chose to speak the language of the platform. The result is more spontaneous, personal and engaging – helping Roseanna build a lasting presence on TikTok without losing what makes the brand distinctive.