VIN SUISSE DURABLE is the VITISWISS label that highlights winemakers and estates committed to more sustainable viticulture. The challenge was to raise awareness of the label nationwide, while creating a more personal connection with the people who bring it to life every day.
We have devised a campaign that gives a voice to committed producers. Through a series of authentic portraits, they recount the choices, actions and decisions they make every day to produce quality wines whilst preserving resources, landscapes and future generations.
Rather than communicating on technical criteria or certifications, we chose to tell the stories of the people behind the label. An emotional and credible approach that turns an often invisible commitment into a tangible story, capable of building trust and giving meaning to the label.
