LE VIN VAUDOIS, AUTREMENT

Escargot

Escargot is the iconic range of wines from Swiss Wine Vaud. A popular, bold brand that champions a freer, more social way to enjoy wine.

The challenge was to turn this positioning into a distinctive brand world that would set Escargot apart in an often conventional wine category. A campaign that embraces what makes Escargot different – and turns it into a strength.

We created a communication platform built around one idea: «Autrement». The idea came to life through a national campaign across OOH, digital, social and video, with every execution challenging the conventions of the wine category through a freer, more contemporary and accessible tone.